Hertfordshire Gardens embarked on a transformative journey to establish an online presence, recognising the pivotal role it played in expanding their brand awareness. With the absence of a website, the company sought not only a digital platform for showcasing their portfolio but also a strategic hub for cultivating a robust online identity. The objective extended beyond mere visibility, encompassing the desire to connect with a broader audience and potential clients in the digital landscape. The envisioned website aimed to serve as a dynamic showcase, effectively illustrating the craftsmanship and expertise of Hertfordshire Gardens, thereby fostering engagement, building trust, and attracting new opportunities in the competitive online sphere.
Hertfordshire Gardens faced a significant hurdle in their business strategy due to the absence of a readily accessible portfolio for prospective clients. Upon distributing their business cards, the lack of an online showcase meant missed opportunities for potential customers to explore their portfolio and witness the depth of their expertise.
Upon identifying and comprehending the array of challenges faced by Hertfordshire Gardens, we embarked on a comprehensive initiative. Our approach involved the meticulous design and development of a fully optimised website, prioritising an enhanced user experience.
• Discovery Call - Introducing myself to the client and finding out their wants and desires for this project. Discussing budgets, timelines and other details specific to project.
• Competitor & General Research - Building a case for the project to understand likes and dislikes. Researching trends in the industry as well as UX.
• Start Wireframes - Building wireframes for website layout. Making sure the page follows optimal conversion rate optimisation [CRO] as well as User Experience [UX] best practises.
• Designing - Adding all brand colours as well as content into designs to bring the concepts to life. This is where the client will give feedback and ultimately approve designs before development.
• Development - Building the site in the chosen CMS, integrating content, setting up plugins, AB testing and more.
• Training and further support - After the project was launched, we sent the client reports as well as trained them up to be able to use their easy to edit website.
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