The Problem ⚠️

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Mindful Mind faced a notable challenge as their website grappled with elevated bounce rates. These higher-than-desired bounce rates indicated a concerning trend where users were navigating away from the site swiftly after landing on it.

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The Solution ✅

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In response to the challenge posed by Mindful Mind's high bounce rates, our comprehensive solution involved a multi-faceted approach. First and foremost, we embarked on a rigorous effort to optimise page load times, meticulously addressing issues such as large image files, unoptimised code, and server response times.

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The Process 🪜

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• Discovery Call - Introducing myself to the client and finding out their wants and desires for this project. Discussing budgets, timelines and other details specific to project.
• Competitor & General Research - Building a case for the project to understand likes and dislikes. Researching trends in the industry as well as UX.
• Start Wireframes - Building wireframes for website layout. Making sure the page follows optimal conversion rate optimisation [CRO] as well as User Experience [UX] best practises.
• Designing - Adding all brand colours as well as content into designs to bring the concepts to life. This is where the client will give feedback and ultimately approve designs before development.
• Development - Building the site in the chosen CMS, integrating content, setting up plugins, AB testing and more.
• Training and further support - After the project was launched, we sent the client reports as well as trained them up to be able to use their easy to edit website.

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