The Problem ⚠️

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Taming Wildlife boasts a highly dedicated customer base, characterised by a significant volume of returning visitors. However, the existing website's functionality posed significant challenges for these loyal patrons, hindering their ability to access desired information seamlessly. This issue resulted in user frustration and inhibited engagement, impacting the overall user experience negatively.

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The Solution ✅

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Throughout my tenure at Taming Wildlife, I spearheaded a comprehensive website overhaul project, implementing a series of strategic enhancements to optimise user experience. By completely revamping the website, I ensured it was not only more user-friendly but also fully responsive across all devices, catering to the diverse needs of online visitors. These optimisations resulted in heightened customer satisfaction levels, reflected in increased engagement metrics and a notable boost in return rates. Moreover, Taming Wildlife's improved website performance translated into higher rankings in search engine results pages (SERPs), bolstering its online visibility and competitive edge in the digital landscape.

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The Process

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• Discovery Call - Introducing myself to the client and finding out their wants and desires for this project. Discussing budgets, timelines and other details specific to project.
• Competitor & General Research - Building a case for the project to understand likes and dislikes. Researching trends in the industry as well as UX.
• Start Wireframes - Building wireframes for website layout. Making sure the page follows optimal conversion rate optimisation [CRO] as well as User Experience [UX] best practises.
• Designing - Adding all brand colours as well as content into designs to bring the concepts to life. This is where the client will give feedback and ultimately approve designs before development.
• Development - Building the site in the chosen CMS, integrating content, setting up plugins, AB testing and more.
• Training and further support - After the project was launched, we sent the client reports as well as trained them up to be able to use their easy to edit website.

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