The Problem ⚠️

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Vitasports encountered a significant hurdle as their existing design fell short in effectively conveying the inherent brilliance of their products. The visual representation lacked the vibrancy and sophistication necessary to showcase the unique features and quality of their offerings.

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The Solution ✅

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In response to the challenge, our strategic solution involved a comprehensive redesign of the website, meticulously incorporating industry best practices for optimal user experience. The objective was not merely to enhance aesthetics but to create a holistic and visually captivating online environment.
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The Process

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• Discovery Call - Introducing myself to the client and finding out their wants and desires for this project. Discussing budgets, timelines and other details specific to project.
• Competitor & General Research - Building a case for the project to understand likes and dislikes. Researching trends in the industry as well as UX.
• Start Wireframes - Building wireframes for website layout. Making sure the page follows optimal conversion rate optimisation [CRO] as well as User Experience [UX] best practises.
• Designing - Adding all brand colours as well as content into designs to bring the concepts to life. This is where the client will give feedback and ultimately approve designs before development.
• Development - Building the site in the chosen CMS, integrating content, setting up plugins, AB testing and more.
• Training and further support - After the project was launched, we sent the client reports as well as trained them up to be able to use their easy to edit website.

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