We’re especially proud to share this one — Escape Ordinary is a project that’s close to our hearts. Launched in May 2022, this website goes beyond design. It’s not just a platform — it’s a movement. One that celebrates transformation, resilience, and the courage to choose a new path in life.
🧘♀️ The Vision Behind Escape Ordinary
The visionary behind this project is a wellness, fitness, and mindset coach who has rebuilt her life from the ground up — moving from burnout, anxiety, and financial pressure to empowerment, wellbeing, and financial independence.
Her brand, Escape Ordinary, now helps others do the same. Through her work, she teaches people how to embrace balance, build confidence, and create sustainable success through mindful action and purpose-led living.
🎯 The Challenge
The site needed to reflect a deeply personal transformation, while also delivering functionality and clear user pathways.
Core challenges included:
- Designing a visually striking homepage that leads with storytelling
- Building dedicated landing pages for each key focus area: Confidence, Balance, and Success
- Creating a journey-like structure that reflects emotional growth while remaining technically robust and intuitive to use
🛠️ Our Solution
We chose to develop the site using Webflow, giving us the creative freedom to translate this emotional journey into a seamless digital experience.
Key features include:
- A narrative-driven homepage that reflects the brand’s transformational ethos
- Three tailored landing pages to spotlight the core pillars — each with content, calls-to-action, and resources
- Fully responsive design, ensuring consistent performance across all devices
- High-impact visuals and clean layouts that highlight motivational messaging and personal stories
The structure of the site was carefully mapped to mirror the Escape Ordinary philosophy — guiding users through content in a way that feels both personal and empowering.
🚀 A Website That Inspires Action
The final product is more than a website — it’s a central hub for coaching, digital content, and personal growth. It’s visually powerful, emotionally resonant, and strategically designed to build trust and engagement.
🔗 Explore the live site: https://escape-ordinary.com/
🌟 Building a Brand with Purpose? Let’s Make It Happen
If you’re a coach, creator, or changemaker with a mission to share — we’ll help you turn that passion into a digital presence that inspires, connects, and grows.
👉 Get in touch with Raccoon Web today and let’s build your movement, your way.
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