Strand Haven recognised the need for a comprehensive website redesign to address limitations in their customer journey. Motivated by a desire to elevate their user experience, they sought a transformative approach that extended beyond conventional means. One crucial aspect of their strategy involved integrating emailers into their outreach efforts, recognising the power of personalised communication to engage and retain users effectively. Additionally, recognising the evolving digital landscape, Strand Haven aimed to streamline their services further by introducing the capability for users to book appointments online. This multifaceted redesign initiative was not merely about aesthetic improvements; it represented a strategic overhaul to meet the evolving expectations of their audience, seamlessly blending modern communication methods and online convenience to redefine the Strand Haven experience.