We’re proud to announce Blanchette Soho is live!

Case Study: Blanchette Soho: Bringing a Little Green French Bistro to Life Online

We’re proud to share the upcoming launch of the new Blanchette Soho website, a charming Webflow build designed and developed by Raccoon Web.

Blanchette Soho is a little green French bistro in the heart of Soho, known for its personality, atmosphere and beautifully intimate dining experience. Their previous website gave customers the basic information they needed, but it did not fully capture the feel of the restaurant, the warmth of the space, or the distinct brand experience that makes Blanchette so memorable.

The goal was simple: create a website that felt as considered, characterful and inviting as the restaurant itself.

The Purpose Behind the Website

For restaurants, a website is often the first taste of the experience. Before someone books a table, browses the menu or plans a visit, they are looking for a feeling.

Blanchette needed a site that could:

• Reflect the personality of the restaurant
• Make bookings clear and easy
• Showcase the dining experience visually
• Communicate the brand in a more polished and memorable way
• Feel premium without losing its charm

This was not about creating a generic restaurant website. It was about translating the atmosphere of Blanchette into a digital experience.

The Challenge

The existing site was functional, but it did not fully represent the brand.

The key challenges were:

• Creating a stronger visual identity online
• Making the website feel more aligned with the physical restaurant
• Improving the structure so visitors could quickly find menus, reservations and key information
• Balancing elegance with warmth and personality
• Creating a site that felt editorial, atmospheric and easy to use

A restaurant website needs to do more than look pretty. It has to support bookings, build trust and make people want to visit.

Our Solution

We designed and built a bespoke Webflow website that gives Blanchette Soho a stronger digital presence while keeping the experience simple for customers.

The new site focuses on atmosphere, storytelling and conversion. Clear pathways guide users towards key actions, including viewing the menu, exploring the space and booking a table.

Key improvements include:

• A more brand-led visual direction
• A cleaner and more polished user experience
• Stronger use of imagery to showcase the restaurant atmosphere
• Clearer navigation for reservations, menus and key information
• A flexible Webflow build that allows the site to feel custom, modern and easy to manage

The end result is a website that feels much closer to the Blanchette experience: intimate, considered and full of character.

A Website That Feels Like the Brand

Blanchette Soho now has a digital home that better reflects who they are. The new site supports the customer journey from discovery to booking, while giving the restaurant a more elevated and memorable presence online.

This is exactly what a hospitality website should do. Not just provide information, but create desire.

View the Site

Live site coming soon: https://www.blanchettesoho.co.uk/

Need a Restaurant Website That Actually Feels Like Your Brand?

If your website does not match the experience customers get in person, you are missing a huge opportunity.

Raccoon Web helps hospitality brands create beautiful, strategic websites that build trust, improve bookings and bring the brand experience online.